Privacy policy
Last updated: April 2026
This Privacy Policy describes how The London Mother Shop ("the Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from shop.thelondonmother.net (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last updated" date.
HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
To provide the Services, we collect personal information about you from a variety of sources as set out below. The information we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
WHAT PERSONAL INFORMATION WE COLLECT
Information We Collect Directly from You
Information that you directly submit to us through our Services may include:
- Contact details including your name, address, phone number, and email address
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number
- Account information including your username, password, and security questions
- Customer support information including the information you choose to include in communications with us
Some features of the Services may require you to provide us with certain information. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies. Usage Data may include information about how you access and use our Site, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify
- Our payment processors, who collect payment information to process your payment and fulfil your orders
When you visit our Site, open or click on emails we send you, or interact with our Services, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons and cookies.
HOW WE USE YOUR PERSONAL INFORMATION
Providing Products and Services. We use your personal information to provide you with the Services, including to process your payments, fulfil your orders, send notifications related to your account and purchases, manage your account, arrange shipping and facilitate returns and exchanges.
Marketing and Advertising. We may use your personal information to send marketing and promotional communications by email and to show you relevant advertisements. The legal basis for these activities is our legitimate interest in selling our products under UK GDPR Article 6(1)(f).
Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. The legal basis for these activities is our legitimate interest in keeping our website secure under UK GDPR Article 6(1)(f).
Communicating with You and Service Improvement. We use your personal information to provide customer support and improve our Services. This is in our legitimate interests in order to be responsive to you and to maintain our business relationship with you under UK GDPR Article 6(1)(f).
COOKIES
Like many websites, we use cookies on our Site. We use cookies to power and improve our Site and Services, to remember your actions and preferences, and to run analytics and better understand user interaction with the Services. We may also permit third party service providers to use cookies on our Site.
Most browsers automatically accept cookies by default, but you can choose to set your browser to remove or reject cookies through your browser controls. Please note that removing or blocking cookies can negatively impact your user experience and may cause some features of the Services to work incorrectly or become unavailable.
Our website recognises the Global Privacy Control (GPC) signal, which enables you to opt out of certain uses or disclosures of your information. To learn more, visit https://globalprivacycontrol.org/.
HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties, including:
- Vendors or third parties who perform services on our behalf such as payment processing, data analytics, customer support, cloud storage and shipping
- Business and marketing partners to provide services and advertise to you
- When you direct or consent to our disclosure of certain information to third parties
- Within our corporate group in our legitimate interests to run a successful business
- In connection with a business transaction such as a merger, to comply with legal obligations, to enforce applicable terms of service, or to protect or defend the Services and our rights
THIRD PARTY WEBSITES AND LINKS
Our Site may contain links to websites operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.
CHILDREN'S DATA
The Services are not intended to be used by children and we do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the details below to request that it be deleted.
SECURITY AND RETENTION OF YOUR INFORMATION
No security measures are perfect or impenetrable and we cannot guarantee complete security. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on factors such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.
YOUR RIGHTS
Under UK GDPR, depending on your circumstances, you may have some or all of the following rights in relation to your personal information:
- Right to Access: You may request access to personal information we hold about you
- Right to Delete: You may request that we delete personal information we hold about you
- Right to Correct: You may request that we correct inaccurate personal information we hold about you
- Right of Portability: You may request a copy of your personal information and ask that we transfer it to a third party in certain circumstances
- Right to Restrict Processing: You may ask us to stop or restrict our processing of your personal information
- Right to Withdraw Consent: Where we rely on consent to process your personal information, you may withdraw that consent at any time
- Right to Object: You may object to our processing of your personal information where we rely on legitimate interests as our legal basis
You may exercise any of these rights by contacting us using the details below. We will respond to your request in a timely manner as required under applicable law. We will not discriminate against you for exercising any of these rights.
Managing Communication Preferences. You may opt out of receiving promotional emails at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails such as those about your account or orders.
COMPLAINTS
If you have complaints about how we process your personal information, please contact us using the details below. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority, at https://ico.org.uk.
INTERNATIONAL TRANSFERS
We may transfer, store and process your personal information outside the UK. Where we transfer your personal information internationally, we will rely on recognised transfer mechanisms such as the UK's International Data Transfer Agreement or equivalent contracts, unless the transfer is to a country that has been determined to provide an adequate level of protection.
CONTACT
Should you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact us at:
Email: shop@thelondonmother.net
Address: SHOPBOXD Collective Limited, 167-169 Great Portland Street, 5th Floor, London, England, W1W 5PF
For the purposes of applicable UK data protection law, SHOPBOXD Collective Limited is the data controller of your personal information.