Not all gifts need a reason.
Sometimes the best ones arrive out of the blue; quiet reminders that someone is thinking of you.
That’s what a ‘just because’ gift is about. And our build-a-box approach makes it easy to send something meaningful, without the pressure of making it perfect.
Why Build Your Own Gift Box?
A pre-made box is convenient, but building your own lets you create something personal. You can choose items based on the person, not the label. It's not about ticking a box. It's about making someone feel seen.
Whether you're cheering up a friend, checking in on your sister, or saying thank you to someone who’s quietly supported you, a thoughtful mix of small items can speak volumes.

What to Include in a Think-Of-You Gift Box
Here are a few things to consider when curating your box:
1. Something Comforting
Think chocolate, herbal tea, or a calming bath soak. These simple items help someone slow down and feel looked after.
2. Something Useful
A notepad, hand cream, lip balm, or a sleep mask. Small, practical things that make everyday life a little softer.
3. Something Uplifting
This could be a candle with a gentle scent, a feel-good read, or a postcard with a handwritten note.
4. A Personal Touch
Don’t underestimate the power of a handwritten message. Include a short note with your own words. That’s the bit they’ll remember.

Who It’s For
These boxes work for almost anyone, but they’re especially thoughtful for:
- New mums
- Friends going through a rough patch
- Teachers or carers
- Your future self (yes, you can gift yourself)
When to Send One
The beauty of a think-of-you gift is that there doesn’t need to be an occasion. But if you're looking for ideas, here are a few gentle prompts:
- After a hard week
- Before a big milestone
- As a thank you
- When someone’s gone quiet
- Just because you saw something that reminded you of them
Make It Easy on Yourself
We designed our build-a-box system so that sending a thoughtful gift wouldn’t become another task on your list. You pick the items, write the message, and we wrap and send it for you.
It's a small thing, but it matters.

Start Building
Browse our most-loved items or start with an empty box and choose your own mix.
Whether you’re sending care, comfort, or quiet celebration, your gift will arrive beautifully wrapped and ready to make someone’s day.